I solve enterprise workflow bottlenecks with AI-native products.

Product designer with PM range, building AI agents and design systems for enterprise. I find where workflows break, then design and ship the fix—from the interface to the stakeholder case for it.

Aida AI agent flow interface
Featured case study

Aida — AI agent flow

How AI agents pass information · accuracy vs. latency tradeoffs · AI vs. rule-based decisions

Labs

Experiments, explorations, and range.

Siti Nurbaya

About

Who I am and how I think.

More selected work

Risk prediction proposal

Real estate · predictive modeling · auditor tooling

Case Study 3

TODO · content · placeholder

Case Study 4

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